ECONOMIC EVALUATION OF PREVENTIVE HEALTHCARE: A COST BENEFIT ANALYSIS OF A PARENTING PROGRAM

The positive impact of parenting programs on the health and wellbeing individuals their immediate community has been confirmed in many studies. Often, especially during Covid-19 pandemics, prevention are stalled due to other policy priorities. Costbenefit analysis (CBA) can be used for economic evaluation public support evidence-based policies allows comparison monetized effects across different societal domains. However, CBA requires a variety data that typically difficult obtain. Using Incredible Years (IY) program case, we illustrate how practically applied. For programs, arise exclusively non-monetary form as benefits arising from avoiding adverse society. We show monetize them by estimating avoided costs healthcare, educational, program's implementation. At 4% social discount rate, net present value is high, showing exceeds almost €800 thousand. benefit-to-cost index 5.6 confirms every € invested brings €5.6 monetary terms. Cost-benefit provides convincing foundation distributing funds it fieldrelated fields. Consequently, they increase any policy's effectiveness efficiency, but preventive policy.